By Eng. Mouktar Yusuf

Somaliland has strategically leveraged infrastructure diplomacy to position Berbera as a pivotal regional logistics hub, enhancing trade and economic growth. A cornerstone of this strategy is the partnership with DP World, which has led to significant developments in Berbera’s port and associated economic zones.

To capitalize on the developments in Berbera and foster Somaliland United States trade relations, the following strategies are suggested.

Promoting the Berbera Economic Zone to US Investors

The Berbera Economic Zone (BEZ) offers a strategic gateway for trade and investment, providing numerous incentives for international businesses. To attack US investors. Somaliland

should actively market the BEZ’s advantages, such as its strategic location along vital maritime routes, tax incentives, and well-developed infrastructure. A comprehensive promotional campaign targeting American companies in key industries could highlight these benefits through trade fairs, Business forums, and diplomatic engagements. Additionally, leveraging digital marketing and strategic partnerships with US trade organizations can increase visibility and interest in the BEZ.

A robust legal framework ensuring business security and contract enforcement will further enhance investor confidence. The government should work on improving regulatory transparency, offering clear guidelines on business operations, and ensuring the protection of intellectual property rights. Engaging with US Chambers of Commerce and trade bodies will facilitate direct communication between Somaliland officials and potential investors. The integration of technology-driven business solutions, such as streamlining customs processing and efficient logistics services, will make BEZ an attractive investment destination.

Encouraging Public-Private Partnerships (PPPs) can also boost investor confidence. Joint ventures between Somaliland and US firms in key sectors like logistics, manufacturing, and services can create a mutually beneficial business environment. Furthermore, the establishment of investment promotion agencies and liaison offices in the US will enable continuous engagement with American business communities. These measures will not only attract investment but also lay the foundation for long-term economic cooperation between Somaliland and the US.

Establishing Bilateral Trade Agreements

To facilitate smooth trade relations, Somaliland must pursue formal trade agreements with the US. Bilateral agreements can help remove trade barriers, reduce tariffs, and establish clear guidelines for commercial exchanges. Engaging in diplomatic negotiations to secure preferential trade agreements will give Somaliland-based businesses easier access to US markets. The African Growth and Opportunity Act (AGOA) presents an opportunity for Somaliland to gain duty-free access to certain goods, and lobbying for inclusion in AGOA should be a key priority.

A structured dialogue between Somaliland trade representatives and US policymakers can help bridge policy gaps and foster a cooperative trade environment.

Establishing a dedicated task force to focus on US-Somaliland trade relations will provide a clear roadmap for achieving mutually beneficial agreements. Working with US-based think tanks and trade policy experts can help Somaliland navigate complex international trade regulations.

Developing Memorandums of Understanding (MoUs) with US trade agencies can further strengthen ties and create opportunities for collaboration. These agreements should focus on key industries where both countries can benefit, such as agriculture, livestock, and renewable energy. Through structured negotiations, Somaliland can Position itself as a reliable trade partner, enhancing its economic prospects while fostering stronger diplomatic relations with the US.

Enhancing Connectivity

A well-developed infrastructure network is essential for sustaining trade growth. Somaliland should invest in both digital and physical connectivity to facilitate smooth trade relations with the US. Improving port facilities in Berbera, expanding road networks, and establishing reliable logistics solutions will enhance trade efficiency. Digital infrastructure, including secure e-commerce platforms and electronic customs systems, will further streamline trade operations.

Strengthening telecommunications and internet services will improve communication between Somaliland businesses and their US counterparts. Establishing online trade platforms that connect Somaliland exporters with American buyers can facilitate transactions and foster business relationships. Additionally, adopting smart technologies in logistics. Such as real-time tracking systems and automated warehousing, can optimize supply chain efficiency and reduce trade costs.

Partnerships with international logistics firms can enhance Somaliland’s transportation capabilities. Attracting investment in air freight and shipping services will create direct trade routes between Berbera and key US ports. Furthermore, modernizing financial systems to support secure and swift international transactions will increase trust and encourage more trade between the two Nations. By prioritizing infrastructure development, Somaliland can Position itself as a competitive player in global trade.

Focusing on Niche Markets

To effectively compete in the US market, Somaliland should focus on industries where it holds a unique advantage. Key sectors such as livestock, agriculture, and textiles have significant potential for expansion. Establishing quality control measures and certification processes will ensure that Somaliland’s products meet US import standards, making them more competitive in American markets.

The livestock sector, for example, can benefit from better disease control programs and adherence to international veterinary standards. Somaliland should also invest in sustainable farming practices and value-added agricultural processing to increase product appeal. Developing organic farming initiatives can further differentiate Somaliland’s agriculture Products in Niche US markets.

The textile industry offers another avenue for growth. Somaliland can explore partnerships with US-based apparel brands interested in ethical and sustainable sourcing. Implementing training programs for textile workers and investing in modern production facilities can boost exports. Additionally, promoting Somaliland’s cultural heritage through unique handmade crafts and artisanal goods can attract niche US consumers looking for authentic, high-quality products.

Capacity Building Initiatives

Sustainable economic growth requires a skilled workforce capable of meeting international trade demands. Somaliland should invest in education and vocational training programs to equip its workforce with the necessary skills for engaging in global commerce. Collaborations with US universities and trade institutions can provide specialized training in business management, logistics, and technical fields relevant to trade and investment.

Scholarship programs and exchange initiatives will foster knowledge transfer between Somaliland and the US. Establishing trade-focused incubation centers can support local entrepreneurs in developing export-ready businesses. Encouraging innovation and research in key industries will enable Somaliland to maintain a competitive edge in international trade.

Building strong institutions to support business development is also crucial. Establishing trade advisory services, investment support agencies, and financial assistance programs for local entrepreneurs will enhance business readiness. These efforts will create an environment where businesses can thrive and successfully engage in international trade. By prioritizing capacity building, Somaliland can ensure long-term economic resilience and strengthen its trade partnership with the US.

Conclusion

By implementing these strategic recommendations, Somaliland can maximize the potential of the Berbera Economic Zone and solidify its trade relationship with the United States. Targeted efforts in investment promotion, trade agreements, infrastructure development, niche market focus, and capacity building will contribute to sustainable economic growth. As Somaliland Continues to enhance its trade strategies, it will position itself as a key regional logistics hub and a reliable partner for international commerce. Strengthening US-Somaliland trade relations will not only benefit the two nations but also contribute to broader economic development in the Horn of Africa region.

Eng. Mouktar Yusuf Ali is a Somaliland–based Infrastructure Analyst specializing in the Horn of Africa, with a particular Focus on Somaliland’s infrastructure. With over a decade of experience in leading and developing infrastructure projects, he is also a dedicated researcher and senior lecturer. Eng. Mouktar Yusuf holds an MSc in PM and Construction Management.