The 16th AUB General Assembly continues on June 20, 2025, with the Union's statutory proceedings and the Awards ceremony
ABIDJAN, Ivory Coast, June 20, 2025/APO Group/ --
Abidjan hosted the opening of the 16th General Assembly of the African Union of Broadcasting (AUB) (http://www.UAR-AUB.org) on June 19, 2025. The ceremony, held under the high patronage of Mr. Robert Beugré Mambé, Prime Minister of the Republic of Côte d'Ivoire, brought together a plethora of distinguished guests, including ambassadors, directors-general, ministers, academics, media professionals, students, and civil society members from around the world.
Côte d'Ivoire Prime Minister Robert Beugré Mambé Opens 16th African Union of Broadcasting (AUB) General Assembly in Abidjan
Under the impactful theme "Developing Media: Strategies for Financial and Technological Resilience, and Innovative Content," this assembly promises crucial discussions for the future of the African media landscape.
In his inaugural speech, Prime Minister Mambé highlighted the essential role of media in societal transformation: "Media represents a true opportunity for our country. We are counting on you to preserve and strengthen this asset, through the consultation framework offered to you. It is from this dialogue that the right answers to our questions will emerge." This was a clear call for collaboration and the search for collective solutions.
For Cléophas Barore, President of the AUB Executive Council, the funding challenge is omnipresent: "The financing of production and broadcasting remains a daily struggle. These challenges are marked by resource scarcity, fierce competition from new media, information multinationals, and many others." This observation underscores the urgent need for innovation in a constantly evolving media environment.
Amadou Coulibaly, Minister of Communication and Government Spokesperson, for his part, urged broadcasters to embrace new media to better capture the African audience. "With the AUB, your Union, I urge you to work tirelessly to sustainably retain the African audience, in its diversity, by notably taking into account new communication and broadcasting channels such as social media, streaming, OTT, and podcasts, by innovating and valuing local content, our historical, cultural, tourist, and socio-economic values. I commit you to this!" he affirmed, emphasizing the importance of innovation and the promotion of local content in the face of information globalization.
The productive first day also featured a visit to the exhibition stands, offering participants the opportunity to discover the latest innovations in content creation and to forge partnerships.
The 16th AUB General Assembly continues on June 20, 2025, with the Union's statutory proceedings and the Awards ceremony.
Grégoire NDJAKA
Director General
Distributed by APO Group on behalf of African Union of Broadcasting (AUB).
The media has no role to play when governments become inherently corrupt. The media becomes a victim just as the civilians as we have seen it abused by Somaliland news portals.
An example is qarannes administered from the UK and yet showing no remorse for the people their government had killed during Ramadan except blaming them for demonstrating against UDUB fascism.
If those living in the diasporas are cruel like qarannews, what would the controlled media inside SL be?
Qannews is funded by the wicked government and Mr.Awil particularly. Its the worse website I have ever seen. I ceased to look at it. Somalilanders at large must boycott this website regardless of thier political or tribal affiliations, because Qarannews does not serve the purpose at all.
This website only deffends the tyran and his four thiefs.
Somaliland will succeed Insha Allaahu Tacaalaa.
Akhyaarta waad iska dhawaaqdeen, idinkon xaalada meel fog ka eegin! runtu waxay tahay waxa og ninka wadanka gudahiisa jooga ee anaga na dhagaysta. adeer media hu wax sida u badani gaadhi mayso, inta ay iyagu ka feejigan yihiin.. laakiin dhibtu waxay ka aloosmi doonta marka khamarjiyo halkan hargaysa jooga ay gabaad ka dhigtaan doorashada ama codaynta! ragiinan qurbaha degena waxan u sheegaya in xaaladu ka fogtahay sidan ad u haysatan. adeer somalidu horey ayey u tidhi: habar fadhida lagdini la fudud! marka xaalku wu ka baladhan yahay sidad u malaysan e ducada dalka iyo dadkaba ku so dara oo comments-kiinanam xaga positive-ka u badiya. ducooy aamiin.